While studying in Venice my professors assigned us not only the task of creating a publishing house, but also fully crafting a book that we would set to be published and actually printed by said house.
Step one was complete: create Practsis Publishing.
This is what came out of step two.
Practsis is all about the ironic, habitual peculiarities that we all face, yet seem to blend into our lives.
Social media was a major focus for me and I foudn it to be quite interesting to disect. Writing for it as well as designing for it was a humbling, eye-opening challenge.
The irony of the title "Like us on Facebook" already has two meanings in and of itself. It is the slogan for many businesses today as well as what each and every on of us who uses any social media platform wants: to be liked online.